Hi, I'm Serena Yu 👋

Great to meet you! I'm a University of Toronto alum, currently working as a Brand Consultant at Canadian Tire Corporation. As an ESFJ, I thrive on connecting and understanding people's stories to shape compelling brand narratives. My top 5 CliftonStrengths are Achiever, Communication, Discipline, Focus, and Competition. My favourite season is Fall. I love capturing memories through vlogs. My favourite mood boosters are meditation and bullet journalling. A quote I live by is 'When you focus on the goodness in your life, more will come'.